Top
Loading
Canadian Owned & Operated • Fast & Free Shipping With FedEx Over $49* • Easy Returns • Gift Wrapping Available • Lowest Prices Guaranteed!

Sort Options
Products Per Page
Sort By
Sub Categories
Dress Up and Role Play Sets Magic Pretend Sets Playsets Dolls & Dollhouses Figurines
Filter Options Clear All
Price
Under $10 $10 - $20 $20 - $40 $40 - $60 $60 - $80 $80 - $100 $100 +
Age 14 and Up 16 and Up 18 - 24 Months Adult 0 - 12 Months 1 and Up 2 and Up 3 and Up 4 and Up 5 and Up 6 and Up 7 and Up 8 and Up 9 and Up 10 and Up 11 and Up 12 and Up Brand Abacus Brands Aurora B. Toys Bigjigs Toys Breyer Bruder Toys Calico Critters Cartamundi champion Corolle Creativity for Kids Djeco Educational Insights Elf On The Shelf EPOCH Fatbrain Toys Folkmanis Puppets Great Pretenders Gumby Haba Hape Hasbro Incredible Novelties Janod Kaloo KidKraft Kidoozie L.O.L. Surprise! LeapFrog Learning Resources LEGO® Little Kids Madame Alexander Manhattan Toy Company® Mattel Melissa & Doug Mindware Mojo Moluk Ms. Rachel National Geographic Our Generation Pierre Belvedere Playmobil Playmonster Schleich Schylling Thames & Kosmos threezero VTech WowWee Toy Category Yes

Pretend and Play

Age
Brand
Toy Category
Subcategories
Price
Sort & Filters (24 Per Page)
Fatbrain Toys
Crazy Aaron Sale
Fat Brain Toys Pretendables Cinnamon Roll Set

Fat Brain Toys Pretendables Cinnamon Roll Set

$44.99

In Stock Online In Stock In Store
Fat Brain Toys Pretendables Milk and Cookies

Fat Brain Toys Pretendables Milk and Cookies

$34.99

In Stock Online In Stock In Store
Fat Brain Toys Teeter Popper (Pink)

Fat Brain Toys Teeter Popper (Pink)

$59.99

Out of Stock Online Out of Stock In Store
Fat Brain Toys Pretendables Burger and Fries

Fat Brain Toys Pretendables Burger and Fries

$29.99

Out of Stock Online Out of Stock In Store

Pretend and Play

Young children learn by imagining and doing. Imaginative and pretend play creates opportunities for exploration and creative thinking, and helps your child to develop vital skills for intellectual and emotional growth as well as social success. Whether it is solo-play, where your child uses toy binoculars to pretend they are a researcher in the Safari, or if they are playing house cooperatively with friends, many different development skills are learned from make-believe play and, it is one of the most important and fundamental building blocks of child development at young ages. As well, engaging in pretend play with your child can have even more social benefits for them, and give them more insight into their creativity. With make-believe, anything is possible, so indulge your child with a pretend and play toy today.

Our Brands

Explore the latest offerings from our favourite brands

View More

Subscribe to Our Newsletter

Join now and be the first to receive special discounts, offers and other updates on new products. Plus, you’ll receive $5 off your first purchase of $99 or more*!

$5 off coupon not valid towards in-store purchases or purchase of select marked item(s).

Contact Us

Phone: 1-844-704-2109
Fax: 1-888-858-1424
Service: customerservice@jrtoycompany.ca
Returns: returns@jrtoycompany.ca

Hours of Operation:
Mon - Thurs: 9am-4pm EST
Friday: 9am-3:30pm EST

Burlington, ON Store

Located at: 4265 Fairview Street, Unit 2
Burlington ON, L7L 2A4

Hours of Operation:
Mon - Sat: 10am-5pm EST
Sundays: 11am-4pm EST

Click for Store Details

5.0
VISA MasterCard PayPal American Express Apple Pay Afterpay Sezzle

* Please note that beyond zones do not qualify for free shipping. All quoted shipping times are estimates only based on best operating conditions. All orders are shipped with FedEx or Purolator.

© 2017 - 2025 JR Toy Company Canada™. All Prices Shown Are in Canadian Dollars.

Menu
Filters
Account
Cart 0