JR’s Favourite Toys are the ones that truly impress us. We’re always discovering and testing new toys, but only the standouts make this list.

We look for three things: durability, educational value and staying power. These are toys made to handle plenty of play, keep young minds engaged and remain favourites long after they’re opened.

From imaginative play to hands-on learning, these are the toys kids return to again and again. Many are also among our best sellers at JR Toy Canada and across the country.

Whether you’re shopping for a birthday, the holidays or just because, a JR Favourite is a toy we’re proud to recommend.